[…] the fact that a given region activates when people are in a particular psychological state (e.g., love) doesn’t give you license to conclude that that state is present just because you see activity in the region in question. If language, working memory, physical pain, anger, visual perception, motor sequencing, and memory retrieval all activate the insula, then knowing that the insula is active is of very little diagnostic value.

the New York Times blows it big time on brain imaging

To read.